FOR IMMEDIATE RELEASE

Contact:
Sarah Badger, Communications Specialist, Stonyfield Farm, 603-437-4040
Nicole Rom, Executive Director, Will Steger Foundation, 612-278-7147

Stonyfield Sponsors “Expedition Copenhagen” to Raise Awareness of Climate Conference
Companion sweepstakes also offers consumers a chance to win Trek 7.2 FX bicycles


Londonderry, NH – November 6, 2009 – Today’s youth are tomorrow’s leaders, and the “Expedition Copenhagen” team of twelve youth delegates is no exception.

Stonyfield Farm is helping the Will Steger Foundation send a dozen young leaders on an expedition to the United Nations Climate Change Conference in Copenhagen, Denmark, December 5-19 to help raise awareness for what’s at stake: our kids and the health of the planet they’ll inherit.

Expedition Copenhagen will be led in part by internationally renowned polar explorer Will Steger, with Stonyfield Farm as the lead sponsor. Delegates will assume a leadership role in a regional climate campaign to pass strong climate legislation leading up to the international negotiations, and will also support the Will Steger Foundation Citizen Climate curriculum in schools across the United States.

The goal of the Copenhagen conference is to establish a global climate agreement before the 2012 expiration of the Kyoto Protocol, the initiative adopted by the UN in 1997 and since signed by 184 nations pledging to reduce greenhouse gas and other emissions that contribute to global warming.

“The fact that the United States is the most notable ‘non-member’ of the Kyoto Protocol makes our participation and activism around Copenhagen even more urgent,” says Stonyfield Farm President and CE-Yo Gary Hirshberg. “We are proud to partner with Will and his organization, and the participation of this group of young people is particularly inspiring.”

To celebrate this monumental moment in climate change efforts and the Steger group’s trip, Stonyfield is sponsoring a Climate Conference Sweepstakes, which will give away five Trek 7.2 bicycles, complete with upright riding style, puncture resistant tires, and a light Alpha Aluminum frame.

To enter the Sweepstakes – being promoted via Stonyfield Farm yogurt lids -- climate conscious folks can enter online or by mail from November 1, 2009 until January 15, 2010, when a winner will be randomly chosen from the entries received. Complete rules and entry forms can be found at www.stonyfield.com.

Consumers registering for the sweeps can also measure their carbon footprint using The Nature Conservancy’s Carbon Calculator linked from Stonyfield’s website.


About Stonyfield Farm
Stonyfield Farm, celebrating its 26th year, is the world's leading organic yogurt company. Its all natural and certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its organic ingredient purchases keep over 100,000 farm acres free of toxic, persistent pesticides and chemical fertilizers that can contaminate soil, rivers and drinking water. To help reduce global warming, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com.

About the Will Steger Foundation
The Will Steger Foundation is a nonprofit organization based in Minneapolis, Minn. that is dedicated to education and advocacy in climate change solutions. The Will Steger Foundation launched the Emerging Leaders program in 2007 to support the growing youth climate movement on a local, regional, national, and international scale. Will Steger is an internationally renowned polar explorer who has traveled in the Polar Regions for more than 40 years, and has led historic expeditions to Antarctica, Greenland and the North Pole. www.willstegerfoundation.org

About Trek Bicycle
Trek Bicycle is a global leader in the design and manufacture of bicycles and bicycling-related products and accessories. From Tour de France-winning road bikes to tricycles designed to introduce the next generation of riders to the possibilities of pedal-power, Trek has a bike for nearly every rider. More than a bike company, Trek is committed to breaking down the barriers that prevent people from using bicycles more often for daily transportation, recreation, and inspiration, believing that the bicycle can be a simple solution to many of the world’s biggest problems, including obesity, traffic congestion, and climate change.  www.trekbikes.com
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Sarah Badger, Communications Specialist

Stonyfield Farm | www.Stonyfield.com

This e-mail address is being protected from spambots. You need JavaScript enabled to view it | 603.437.4040 x 2292

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